The Dongfeng Rich 2.4 (139 hp) 4×4 was a pickup truck produced by the Chinese automaker Dongfeng Motor Corporation between 2007 and 2009. Positioned as a work-oriented vehicle, it represented Dongfeng’s entry into the competitive mid-size pickup truck segment. The Rich was primarily sold within the Chinese domestic market, aiming to provide an affordable and capable vehicle for both commercial and personal use. It was based on a relatively simple, body-on-frame construction, prioritizing durability and functionality over refinement. The 2.4-liter, 139 horsepower variant with a four-wheel-drive system and manual transmission was a core offering within the Rich lineup.
Technical Specifications
| Brand | Dongfeng |
| Model | Rich |
| Generation | Rich |
| Type (Engine) | 2.4 (139 Hp) 4×4 |
| Start of production | 2007 |
| End of production | 2009 |
| Powertrain Architecture | Internal Combustion engine |
| Body type | Pick-up |
| Fuel Type | Petrol (Gasoline) |
| Engine Model/Code | ZG24 |
| Engine oil capacity | 6 l (6.34 US qt | 5.28 UK qt) |
| Fuel tank capacity | 60 l (15.85 US gal | 13.2 UK gal) |
| Drive wheel | All wheel drive (4×4) |
| Number of gears and type of gearbox | 5 gears, manual transmission |
| Tires size | 215/75 R15 |
Powertrain & Engine Architecture
The Dongfeng Rich 2.4 4×4 was powered by the ZG24 engine, a 2.4-liter inline-four cylinder gasoline engine. While specific details regarding the engine’s internal construction are limited in publicly available documentation, it’s understood to be a relatively conventional design. The engine produced 139 horsepower, providing adequate, though not exceptional, power for typical pickup truck duties. The engine utilized a multi-point fuel injection system, common for the era, to deliver fuel to the cylinders. The ZG24 engine featured a single overhead camshaft (SOHC) valvetrain, which contributed to its simplicity and lower manufacturing cost. The five-speed manual transmission was the sole transmission option for this variant. It was chosen for its durability and cost-effectiveness, aligning with the truck’s overall work-oriented focus. The 4×4 system was a part-time system, likely utilizing a transfer case to engage the front axle when needed, providing increased traction in off-road or low-grip conditions.
Driving Characteristics
The driving experience of the Dongfeng Rich 2.4 4×4 was characterized by its utilitarian nature. The 139 horsepower engine, while sufficient for everyday driving and moderate loads, didn’t offer particularly brisk acceleration. The five-speed manual transmission required frequent shifting to maintain optimal power delivery, especially when carrying a load or navigating hilly terrain. The gear ratios were tuned for torque and efficiency rather than outright performance. The 4×4 system provided enhanced traction on loose surfaces, making it suitable for light off-road work and challenging road conditions. The suspension, designed for durability and load-carrying capacity, resulted in a firm ride quality, especially when unladen. Steering feel was generally vague, typical of trucks of this type. Compared to potential higher-trim levels (if offered with more powerful engines), the 2.4-liter version prioritized fuel economy and affordability over raw power.
Equipment & Trim Levels
The Dongfeng Rich 2.4 4×4 was offered with a fairly basic level of equipment, reflecting its target market. Standard features typically included a vinyl or cloth interior, manually adjustable seats, and a simple instrument cluster. Air conditioning was often an optional extra. Power windows and central locking were not commonly found on this trim level. The dashboard design was functional and straightforward, prioritizing ease of use over aesthetic appeal. The exterior featured steel wheels, black plastic bumpers, and minimal chrome trim. The focus was on providing a durable and practical vehicle rather than luxurious amenities. Optional extras might have included a radio, upgraded interior trim, and a bed liner.
Chassis & Braking
The Dongfeng Rich 2.4 4×4 utilized a traditional body-on-frame construction, providing a robust and durable chassis. The suspension consisted of a double-wishbone setup at the front and leaf springs at the rear. The leaf spring rear suspension was chosen for its load-carrying capacity and durability. The braking system featured disc brakes at the front and drum brakes at the rear. This configuration was common for pickup trucks in this price range, balancing cost and performance. The steering system was a recirculating ball type, providing a simple and reliable, though not particularly precise, steering feel. Stabilizer bars were likely omitted or minimal in size to maximize suspension travel and off-road capability.
Market Reception & Comparison
The Dongfeng Rich 2.4 4×4 was primarily aimed at the Chinese domestic market, where it competed with other locally produced pickup trucks. Reviews and market reception were generally positive, particularly regarding its affordability and durability. Critics noted that the engine lacked refinement and power compared to some of its competitors, but acknowledged that it was adequate for most tasks. Fuel economy was considered reasonable for a vehicle of its type. Compared to potential alternatives, the Rich offered a compelling value proposition for buyers seeking a basic, reliable, and affordable pickup truck. Its simplicity and robust construction were seen as strengths, while its lack of refinement and limited features were considered drawbacks.
Legacy
The Dongfeng Rich 2.4 4×4, while not a globally recognized vehicle, played a role in establishing Dongfeng Motor Corporation as a player in the pickup truck market. The ZG24 engine, while not known for its sophistication, proved to be reasonably reliable in service. On the used car market in China, the Rich 2.4 4×4 remains a relatively affordable and practical option for those seeking a basic work truck. Its simplicity and durability make it relatively easy to maintain and repair. However, finding parts may become increasingly challenging as the vehicle ages. The Rich served as a stepping stone for Dongfeng, paving the way for more advanced and refined pickup truck models in subsequent years.
